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What Great Brands Do

When: Wednesday, Feb 5, 2014, 11:30 AM until 1:30 PM
Union League Club
65 West Jackson Blvd
Chicago, IL  

(312) 427-7800
Additional Info:

Contact: Julie Voelker
Category: Held at Union League Club

Registration: Closed
Payment: Payment In Advance Only
Event Rules: Business or business casual attire required. Jeans are not allowed.
Cancellation Policy:
Capacity: 0
Available Slots: 0
Registrants & Fees:
Member$ 35.00
Non-Member$ 40.00

What Great Brands Do by Denise Lee Yohn



Reception, noon luncheon followed by author discussion, Q&A and book signing.



$35 Member
$40 Non-member
Book is not included but will be available for sale at the event.


Spotting an exceptional brand is easy.  Building an exceptional brand, however, can be one of the most overwhelming and elusive challenges organizations face. 
Many business leaders mistakenly believe that brand-building superstars like Apple, Lululemon, Zappos, and Nike achieved their successes as a result of good timing, years of experimentation, or just plain luck. 
Denise Lee Yohn knows the truth: these companies employed specific techniques that elevated brand-building from a niche marketing function to the core driver of the business, turning them into industry icons. 

Author's Profile

Denise Lee Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing.  She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs.  Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. 

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